So, if your website is still not ranking, you have a good chance to roll up your sleeve and try to get the rank. Recent Google updates focus on quality work, so your website could obtain a significant rank even though you don’t want to work much. All you need to do is make sure that everything on your website is perfectly stuffed that meets the criteria of recent updates. However, you may miss some points if not aware of all the updates. So, we are discussing some worthy tips to improve website ranking after recent Google Updates.
Ensure Quality of Content
Do you agree “content is king”? of course We as a team “DigitalHalt” do! But now on after recent Google updates, the significance of content has become more in obtaining the rank. So, don’t just rewrite and edit existing content, ensure that your website content is well-researched, original, to the point, user-oriented, and worthy of reading and sharing. Google may promote the website which has quality content and yet not having a significant rank. There are some parameters that you must consider in your content.
- Content must be original, informative, well-research and user-oriented
- It must provide complete information of what your website is all about
- It meets originality and stuffed with information that is worth reading
- There must be relevancy in the headline, page title, subtitle and description
- Your content is worthy of bookmarking and sharing
- It must be free from spelling, grammatical, and factual errors
Above all, your content must be trusted and so are recommended. So, with the quality, ensure that every point you have mentioned in content is true and well-deserving. This will bring more likes and more positive reviews that ultimately lead your website to a better rank.
Google doesn’t understand the quality of content as the human being understands. So, it collects the signal that implies the quality of content. It gathers the information of likes, social sharing, visitors, quality raters, well-correlation between the pages, and many other parameters. But for all these, you must keep high-quality content on your website.
Ensure the Best Site Loading Speed
There are several factors that reduce the website speed like hosting, server, cache, plugins, traffic volume, large-sized images and files, and more. So, make sure these factors don’t affect your site speed. For a slow server, you can prefer talking to your hosting service provider. But aside from that, keep deleting page cache and minified CSS. Make sure the images you are uploading are less in size. Slow speed due to high traffic volume also depends on the type of hosting you are using. So, for better speed, you can choose managed or dedicated server hosting depending upon your requirements. Google promotes websites that have fast loading speed over websites that have slow loading speed.
Make Your Website User-Friendly From All-Around
This is not only about the speeds, but it’s also about everything like internal or external linking, page appearance, reading ease, the fewer number of ads, and above all, a mobile-friendly site that can be better developed by none other than web developers.
Aside from that, make smart interlinking so as readers just click on those links and read further information instead of typing on Google. Also, more ads can irritate the users thereby increasing the bounce rate. So, keep ads as minimum as possible. Relevance in content and images is another factor that keeps the readers engaged and makes a better site impression in the eye of the search engine.