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In the realm of local SEO, ensuring small business owners see the tangible value of services is crucial. Many clients bring reports from previous agencies, hoping their new local SEO providers will deliver real, measurable growth. Local SEO, at its core, focuses on strategies like Google Business Profile optimization, local keyword targeting, and review management.
For instance, a local café could see more foot traffic by appearing in the “Near Me” search results when people look up “cafes near me.” Similarly, a plumber could secure more jobs through optimized location-based keywords and local listings.
In digital marketing, local SEO is invaluable; it’s the bridge that connects local consumers with businesses in their area, driving both online visibility and in-store sales. By showing clients specific ROI metrics—like call volume, website visits, or store foot traffic—local SEO agencies can highlight the real impact of their work.
Some of the most common complaints that are made by the SEO clients are listed below:
· Too much use of marketing lingo (“Bounce Rate,” “CTR,” etc.)
· Way too much data
· No representation of what impact the work done had on the business itself
If a person pays you something then in return he expects the satisfactory services. So, some of the successful tips that one needs to follow to serve the customers in the best way are provided below. Just have a look!
Stop Sending Automated Google Analytics Report
The sending of simple analytics report each month will not satisfy the customers as they are investing much to get the best services in return. As we all are familiar with the fact that Google Analytics is a most powerful tool but it only looks good to you as you are a marketer. The average SMB will not be able to understand those reports and will not be able to figure out that you are doing a great job at SEO.
Make conversion the main focus of your report
At present, the entrepreneurs don’t care about how you have increased the ranking of their tracked keywords on the search engine. What they actually care about is the additional business that is generated for them. So, try to focus on it.
Dynamic number insertion must be used to track calls
This is one of the most important factor at present and if you are not doing this then you are actually spoiling your ability to show value. The most commonly used tool is the Call Tracking Metrics but Call Rail is another one that works well too. Using these tools, one will be able to clearly judge the sources of incoming calls. One of the great advantage is that one can set up these calls as a goals in Google Analytics. Using this report, one will be able to know which are the pages were more responsible for getting a call.
Estimate Revenue
You can have the idea of the estimated revenue using the simple formula that is listed below:
Formula: Lifetime Value of a Customer x Closing Ratio (%) x Number of Conversions = Estimated Revenue
It is essential to calculate it as through this you will be able to get the idea about the number of conversions being made.
Maintain the record of the screenshots and don’t show a ranking tracker
Ranking tracker is a great tool to be used. Most of the people spend most of the time every week looking at the report of their clients. But this is most widely used by the marketers but not business owners. So, it’s better to maintain the monthly report rather than sending the reports on monthly basis.
About the Author: Rahul Singh Shekhawat
Rahul Singh Shekhawat is a Growth Marketing Manager in Delhi with expertise in driving brand visibility and conversions through strategic, data-driven marketing. With over 10 years in digital marketing, Rahul has a track record of helping brands achieve first-page rankings and impactful results. Connect with him on LinkedIn to learn more about his work in SEO and growth strategies.