Launching a new website is like throwing a party—only nobody shows up! If you’re looking to promote your new site in 2025 but find your advertising budget as empty as your fridge after a late-night snack, don’t worry. You can still make a splash without spending a dime.

In this article, we’ll explore five clever, cost-effective strategies that will help you shine a spotlight on your new site. From leveraging social media to tapping into the power of community engagement, these methods will have your site buzzing with traffic in no time. So, grab a cup of coffee, put on your creative thinking cap, and let’s get started on making your site the talk of the town!

So you’ve taken the time to build a killer new website for your business, and you want to get it out to the public so you can see the dollars roll in. Problem is, you don’t have any money for advertising in the budget.

How on earth are you going to promote your new website without ad dollars? Well, there’s the Internet, a boundless place with all the free resources and promotion a person could ever ask for. Here are five simple ways to promote your website without spending a dime.

1. Be a Guest Blogger

If your blog is just getting off the ground, or you just built a new online storefront, a great way to promote your website is to be a guest blogger on another person’s website. Bloggers are always looking for new content, and if you’re a decent writer, you might be able to find someone in your niche that’s willing to let you write a post.

This gives you a way to backlink to your website, while at the same time giving the other person some fresh content for their site. No experience with writing? There’s no time like the present to start!

2. Social Media Pages

We know, you can shell out the money for paid advertising on huge social media platforms like Facebook or Instagram, but you can also do it for free. You may not reach the audience you could with paid advertising, but you can link to your website on your LinkedIn profile or your Facebook business page.

With some focused effort, you can get a steady stream of viewers to your website over time. It’s not going to set any speed records, but it is a way to advertise your new website, and can be powerful when used in conjunction with some of the other tips in this article. 

3. Use Email Newsletters

You should have a way to capture the visitors to your website, like through a service like LeadFeeder, so you at least have an email address for people interested in your business offering.

Armed with that list of email addresses, you can craft periodic email newsletters to keep potential customers up to date with what’s going on in your world. And the best part is, if your monthly volume is low, sites like MailChimp have a free tier for automating newsletter distribution! 

4. Focus on the Content

Although you may not have a ton of time to dedicate to creating content for your website, you should build it into your promotion plan. People watch a ton of video online, and that number only shows signs of rising in the future.

Putting together a quick two or three minute video showing people how to use your product, or showing a behind-the-scenes look at your operation, can give your website a real boost. Just make sure you put together some quality graphics for your site with a free resource like this!

5. Improve Your SEO

It’s a buzzword and you may not know exactly what it means, but there’s a reason SEO tops every list of how to improve traffic to your site. Search Engine Optimization, or SEO, is the process by which you improve your site’s ranking on search engines like Google.

Sites that rank at the top follow a formula to get Google to recognize them as a better website. If you’re looking for a down-and-dirty crash course on SEO, check out this handy guide. 

Not Easy, but Possible

Promoting your website without an ad budget isn’t necessarily easy, but it is possible. An ad budget makes it easier to find larger numbers of people faster, but with some work and dedication and by being smart, you can get visitors to your new website as well.