Digital Marketing, Reviews

Trustpilot eliminate more than 2.2 Million forged reviews in last Year

Trustpilot eliminate more than 2.2 Million forged reviews in last Year
Posted by Gurjeet Kaur Cheema
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Trustpilot.com is a Danish customer evaluation website established in 2007 by Peter Holten Muhlmann, this is broadcasts reviews of various businesses around the world. Every year published around a million reviews on websites according to its business. The Trustpilot has trust in its consumer and its computer program. When someone writes a review, it is analyzed by its software and it removes the review which is destructive for Trustpilot guidelines.

Trustpilot offices are located in London, New York, Berlin, and Melbourne. It has more than 700 employees according to its Wikipedia page. Its headquarter is in Denmark. 

Anyone can post a review in Trustpilot using a login id and password, It replies to your reviews and provides its paid plans.

Trustpilot removes more than two million in 2020

Trustpilot’s expert said that they removed fake reviews with the help of software. This has happened for the first time in 14 years of history. And they broadcast a clear report. Rocio Concha said “it is crucial to remove fake reviews from websites so customers can believe in information which has given”

Trustpilot grant permission to general people to review:

Trustpilot gives the right to a normal user, to share experiences about the company what they have analyzed. It also helps other customers who want to buy services or products from that website.

Some companies were cheating with Trustpilot’ System. They cut out the authentic negative reviews and paying for positive reviews. So now the system has made the mechanical extract. In this company has worked on this kind of activities. 

A Clear report of 2020:

  • In 2020, 39 million reviews had posted according to Trustpilot.
  • 2.2 million reviews have been removed which is 5.7 percent of the total.
  • 1.5 million has been deleted by scam deduction software.
  • According to Trade accounts, 62 percent were taken offline.
  • According to the buyer’s report, 12 percent has been deleted.

The company’s head officer said all this was done by machine learning software because this is hard to detect manually. Because humans cannot analyze fake reviews sometimes.

Yearly profit of Trustpilot in 2020’s report:

A yearly income report was generated on 10 November 2020, according to this report, Trustpilot earned a profit of $100 million annually. Trustpilot has increased the growth rate by 30 percent from 2013 to 2019. 

Trustpilot’s recognized authority companies welcomed users

Trustpilot endorses companies that are asking their customers on daily basis to favor high star ratings. According to a clear report, the old has a star rating of 4.38 out of 5.

“We greet any awareness in this area by regulators,” added Ms. Jameson.

“We would be very happy if the analysis sector as a whole can be a protected and safe place for people to come and find information.”

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